Vision

FUL CHEE ENT CO., LTD. is a professional bicycle parts manufacturing company that focuses on “Quick Release.” Quick Release provides fast and easily function to assemble /disassemble exercise machines, motorcycles, baby carriages, etc, and most of all, bicycle wheels. Quick Release is being developed toward light weights, custom exterior appearances and multiple functions at this moment. Axles were mostly made out of two kinds: Chromium Molybdenum Alloy Steel and lighten Titanium Alloy; on the other hand, levers were mostly made by Aluminum Alloy. Currently, Carbon fiber designed levers have come into joint with the wheels in order to help the overall bicycle assembly to accomplish to another vogue trend.

Mission

FULCHEE holds its culture and spirit, “Design, Manufacture, and Quality, ” which will help the company to maintain great supports and trusts from its clients, and will continue to innovate and to develop sustainably until it reach the ultimate goal: become a leader in the industry.

Enterprise Determination System

50. The founder deeply absorbed in the company, operated the business with conscience, and believed FULCHEE will become a top-level Quick Release manufacturing company in the world.
50. In order to meet the requirements of each developing period, the president must think ahead, have a great vision and be ready to attempt new challenges in the future.

Company History

1994        Company established. Founder, Jerry Liu, began the business with mainly steel Quick Release, provided to Joytech, Novatech, Q-Lai, and Xero (Three main hub producers in Taiwan).

1995        Introduced alloy Quick Release assembly line; developed axles                                   processing, which become the company’s first patent applied case.

1996        Published Titanium Alloy Quick Release which decrease 24% of the overall weight. By Joy’s introduction, began providing Quick Release to a famous French wheel company.

2001        Factory being moved to Da-Ya District, Taichung City, to expand the factory, equipments and machines.

2002        Cooperated with French company, DECATHLON (Top world sport equipment retailer, possessing 438 stores in the world).

2005        Published Carbon Fiber levers and unique casing design to decrease surface wearing problem.

2009        Published super lighten Quick Release using material Aluminum 7075 for lever and Titanium Alloy for axles; the overall weight is 44g.

2010        Set up laser engraving machine to quicken the processing time and to manage inventory cost.

2011       Published 9mm, 10mm, 12mm, 15mm, and 20mm axles to operate in many unique systems around the world; cooperated with well-known companies from Italy and Switzerland which increased even more quality output.

Innovation

From placing orders, production managing, purchasing to shipping, FULCHEE computerized every step into an organized system. Materials and supplies were managed under quality control; barcodes were applied to stock and shipping; automatic production lines not only reduced human sources but increased production efficiency. Eighteen years of FULCHEE’s existing time, FULCHEE has innovated numerous of new ideas and products, and has earned an extremely high respect of evaluation in the market. FULCHEE has become one of the leaders in the industry and continue to break the boundaries of innovation. Companies coming from around the world appoint to cooperate with FULCHEE which helped FULCHEE to become an even more successful company.

Company Marketing

FULCHEE’s OEM products were sold to well-known brands. In fact, FULCHEE’s products have been marketing to everywhere around the world such as France, USA, Switzerland, Italy, and Ireland; every year, new products are being posted and published through each worldwide bicycle show and magazine. By cooperating with few outstanding wheel companies in Taiwan, worldwide Taiwanese brands like GIANT and MERIDA also use FULCHEE’s Quick Release.

Social Responsibility

Bicycle plays an extremely important part in government’s promotion for Green Taiwan and provides a huge contribution in building human body and mind strength. FULCHEE exerts great efforts such as to initiate bicycle club to share the knowledge of energy conservation, environmental protection, and to respect the planet. FULCHEE urges its staff to join bicycle tour around Taiwan in order to promote staff’s standard of health and knowledge; and to celebrate the riding journey from the company itself. On the other hand, FULCHEE is also really active joining charities such as “Guang Liang Charitable Institution in Taiwan,” who carries disadvantaged minority and helps impoverished. FULCHEE donates money and goods to impoverished households especially during Taiwan Festivals, and helps children from impoverished family to finish school. FULCHEE is enthusiastic in public welfare; believes whatever is taken from the society will be used on the society.